We’ve been big fans of WhatsApp’s cross-platform messaging service ever since it first launched, and directly outside of Apple’s own iMessage or RIM’s BlackBerry Messenger service, WhatsApp is our favorite mobile solution. We’re apparently not the only ones who think so, as WhatsApp just told us that the company is now delivering more than 1 billion messages each day, a huge milestone. Here’s a quote from WhatsApp team:

The mobile messaging market is moving, choices around platforms and their pricing and how they provide an amazing customer experience are the hot topics at hand. As a leader in the messaging space and with our network now handling over one billion messages a day, we see that the power is with the consumer.

WhatsApp is positoned as more of an SMS replacement rather than a traditional instant messaging service, and with users currently sending nearly 700,000 messages each minute, the company sure seems well on its way to being just that. WhatsApp is currently available for iOS, Android, Windows Phone, BlackBerry and Symbian devices.

Jonathan Geller is the founder of Boy Genius Report, now known as BGR, and one of the biggest tech & mobile destinations in the world. BGR was acquired by leading digital media company PMC in April 2010 and Jonathan is President and Editor-in-chief of BGR Media, LLC. Jonathan was named to Forbes' coveted 30 under 30 list in 2016, and frequently appears as a commentator on news channels such as CNBC, Fox News, ABC News and Bloomberg.