We just saw the Amazon Kindle Fire in person, and it really is about as close as it comes to a BlackBerry PlayBook as far as the exterior goes. It’s nearly identical save for the Amazon branding, and the lack of a camera and microphone. The touch panel and screen are the same, and the exterior casing is almost an exact replica. As far as the software, Amazon’s heavily-customized Android OS looks to be just perfect for what Amazon intend for users to do with this tablet — watch movies, read books, play music, browse the web and spend money on Amazon services. We saw games being played, movies being watched, and the web browser in use, and while it was mostly smooth, there were notable hiccups and stutters when switching between apps and tasks. All in all, at $199, it’s an incredibly compelling offer, though the new Kindle or Kindle touch for $79 and $99, respectively, seem more attractive to us in addition to an iPad or Android tablet. Check the gallery below for our hands-on images and check out the video after the break!

Jonathan Geller is the founder of Boy Genius Report, now known as BGR, and one of the biggest tech & mobile destinations in the world. BGR was acquired by leading digital media company PMC in April 2010 and Jonathan is President and Editor-in-chief of BGR Media, LLC. Jonathan was named to Forbes' coveted 30 under 30 list in 2016, and frequently appears as a commentator on news channels such as CNBC, Fox News, ABC News and Bloomberg.