It’s official: invitations for Apple’s iPhone event are now being sent to the media. As had been rumored, this year’s iPhone unveiling will be held on Apple’s campus in Cupertino, California as opposed to Apple’s standard venue, the Moscone Center in San Francisco. The press conference will begin at 10:00 a.m. Pacific, 1:00 p.m. Eastern, and BGR will be bringing you all the news as it breaks.