In an effort to edge in on MetroPCS and Sprint-owned Boost and Virgin Mobile, Verizon Wireless will introduce a brand new $50 monthly prepaid this week that includes unlimited text, talk and web, The Wall Street Journal reported on Tuesday. The new plan, which first launched back in April as “Unleashed” in limited markets, will be available to customers in Verizon stores, Walmart, Target and Best Buy. The new plan is much cheaper than Verizon’s current unlimited talk and text prepaid option, which currently costs $94.99 per month. “This is a very competitive market, and we want to make sure we have a price portfolio to fit a greater number of customers,” Verizon Wireless spokeswoman Brenda Raney said. “In these times there are some people who would prefer living on a prepaid plan.” Read on for more.
Here’s what Verizon’s competitors charge: AT&T’s GoPhone service offers the same unlimited options and costs $50 per month. Virgin Mobile’s service costs $55 per month although there are cheaper options for customers who want fewer minutes. MetroPCS offers a nationwide unlimited plan for $45 per month but customers can also opt for more expensive 4G prepaid packages. Boost Mobile’s service costs $50 per month but can drop as low as $35 per month as part of its “monthly shrinkage” perk for making on-time payments.