Nintendo’s recent decision to drop the price of its Nintendo 3DS handheld gaming device looks to have paid off. In the device’s first full week of sales following Nintendo’s price drop, the company sold 215,000 units in Japan alone, where the 3DS now retails for 15,000 yen following its launch at 25,000 yen. Weekly sales of the portable 3D console dipped from 31,826 units to 16,415 in the week following Nintendo’s announcement that the price would soon drop, for obvious reasons. With sales in Japan having exploded by more than 13 times in the week following the 3DS price drop, it looks like the initial high price point may have been a big factor in the 3DS’ slow adoption up to this point. Nintendo lowered the price of its 3DS from $249.99 to $169.99 on August 11th in the U.S., so this week will mark the first full week of sales at the new lower price point here in America.


Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.