It could very well be that Android’s best hope for a competitive tablet offering in the near term lies in Amazon’s hands. Retrevo Labs, a division of consumer electronics shopping site Retrevo, surveyed more than 1,000 U.S. consumers in June to find out what people are looking for in a tablet. While 50% of those surveyed who intended to purchase a tablet this year said it would be an iPad, Retrevo determined that the most important feature to prospective tablet buyers is a low price point. Considering the unlikelihood of Apple budging when it comes to price, Android tablets have a clear opportunity to attack the market at more affordable price points. Among those brands that respondents would seriously consider buying a tablet from excluding Apple, Amazon was given the nod by 55% of those surveyed, followed by Samsung and Dell at 38% each. BGR reported exclusively that Amazon is working on two tablets it hopes to launch in 2011, a dual-core slate codenamed “Coyote” and a quad-core beast codenamed “Hollywood.” And as we discussed in a recent podcast, we think Amazon has the best chance to make some serious waves in the still-emerging tablet space. Amazon has several content ecosystems that will be at the core of its tablet offering such as the Kindle eBook store, a streaming movie service, its cloud locker service for streaming music and, of course, the Amazon Appstore. If deeply integrated into a customized Android build, these content channels could combine to produce a rich, comprehensive tablet experience. Additional graphs from Retrevo’s study follow below.

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Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.