According to a new study published by Juniper Research, the value of near-field communications (NFC) purchases, mobile-sourced money transfers, and mobile payments for digital and physical goods, will reach $670 billion by 2015. That’s a substantial jump up from the $240 billion Juniper Research has pegged for the total value of mobile payments this year. The research firm said that during the next 18 months, 20 countries will begin deploying NFC payment systems and services; transactions from those services will be in the ballpark of $50 billion by 2014. Most recently, Google announced its Google Wallet and Google Deals services in the U.S., and the search giant has large retail partners on board, including Citi, Subway, Mastercard, Sprint, Macys, and Walgreens. The Far East and China, Western Europe, and North America are the largest mobile payment regions, and those areas “will represent 75% of the global mobile payment gross transaction value by 2015,” the report said. Read on for the full release from Juniper Research.
Mobile Payments Market to Almost Triple in Value by 2015 Reaching $670bn, According to New Juniper Report
HAMPSHIRE, UNITED KINGDOM–(Marketwire – Jul 5, 2011) – A new study from Juniper Research has determined that the total value of mobile payments for digital and physical goods, money transfers and NFC (Near Field Communications) transactions will reach $670bn by 2015, up from $240bn this year. These forecasts represent the gross merchandise value of all purchases or the value of money being transferred.
The new Mobile Payments Strategies report revealed that all segments will exhibit 2x to 3x growth over the next five years. This growth will be driven by the rapid adoption of mobile ticketing, NFC contactless payments, physical goods purchases and money transfers as people in both developed and developing countries use their devices for everyday transactions.
Some 20 countries are expected to launch NFC services in the next 18 months, resulting in transactions approaching $50 billion worldwide by 2014. Meanwhile the need for financial access in developing countries is such that active mobile money users will double by 2013 and drive transaction values accordingly.
Senior analyst David Snow explained: “Our analysis shows that emerging segments such as physical goods payments, NFC and money transfers will fuel market growth by a factor of 2.7 times by 2015. Digital goods is the largest segment and, although forecast to more than double, it is not growing as quickly as some of the newer segments.”
Other key messages from the report include:
- The top 3 regions for mobile payments (Far East & China, W. Europe and N. America) will represent 75% of the global mobile payment gross transaction value by 2015.
- Digital goods payments will account for nearly 40% of the market in 2015.
The study provides the big picture of mobile payments, providing forecasts of the main market segments of digital and physical goods purchases, contactless NFC and domestic and international money transfers and remittances, providing regional forecasts of gross transaction values.
A new Mobile Money Whitepaper and further details of the study, ‘Mobile Payment Strategies: Opportunities & Markets 2011-2015’ can be freely downloaded from http://www.juniperresearch.com. Alternatively, please contact John Levett at firstname.lastname@example.org, telephone +44(0)1256 830001.
Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.