Former Palm CEO and current Senior Vice President and General Manager of HP’s Palm Global Business Unit Jon Rubinstein reportedly sent a memo to his team on Friday in order to address the less-than-stellar reviews the company’s new TouchPad tablet received from press and bloggers. Likening HP’s position with webOS to Apple’s position with Mac OS X year ago, Rubinstein reminds his team that despite the deficiencies mentioned in reviews, the company’s vision for webOS was recognized and reviewers as a whole see webOS’ potential. “If you’ve seen the recent TouchPad reviews you know that the industry understands HP’s vision and sees the same potential in webOS as we do,” Rubinstein wrote in the memo. “David Pogue from the New York Times says ‘there are signs of greatness here.’ (I’ve included links to David’s review and others below.) You’ve also seen that reviewers rightly note things we need to improve about the webOS experience. The good news is that most of the issues they cite are already known to us and will be addressed in short order by over-the-air software and app catalog updates. We still have work to do to make webOS the platform we know it can be, but remember…..it’s a marathon, not a sprint.” BGR reviewed the HP TouchPad last month, and our determination was well-aligned with the consensus. Despite bogging and lackluster hardware, we saw great potential in webOS moving forward as HP attempts to gain mind share and market share in the already crowded smartphone and tablet spaces. Rubinstein’s full memo follows below.

Team,

Today we bring the HP TouchPad and webOS 3.0 to the world.  The HP team has achieved something extraordinary – especially when you consider that it’s been just one year since our work on the TouchPad began in earnest.  Today also marks the start of a new era for HP as our vision for connected mobility begins to take form – an ecosystem of services, applications and devices connected seamlessly by webOS.

If you’ve seen the recent TouchPad reviews you know that the industry understands HP’s vision and sees the same potential in webOS as we do.  David Pogue from the New York Times says “there are signs of greatness here.” (I’ve included links to David’s review and others below.) You’ve also seen that reviewers rightly note things we need to improve about the webOS experience. The good news is that most of the issues they cite are already known to us and will be addressed in short order by over-the-air software and app catalog updates.  We still have work to do to make webOS the platform we know it can be, but remember…..it’s a marathon, not a sprint.

In that spirit, Richard Kerris, head of worldwide developer relations for webOS, reminded me yesterday of the first reviews for a product introduced a little over ten years ago:

“…overall the software is sluggish”
“…there are no quality apps to use, so it won’t last”
“…it’s just not making sense….”

It’s hard to believe these statements described MacOS X – a platform that would go on to change the landscape of Silicon Valley in ways that no one could have imagined.

The similarities to our situation are obvious, but there’s also a big difference. Like David Pogue, our audiences get that webOS has the potential for greatness. And like me, they know that your hard work and passion, and the power of HP’s commitment to webOS, will turn that potential into the real thing.

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Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.