Nokia CEO Stephen Elop once again addressed rumors of a possible sale of Nokia’s phone business. Rumors emerged on Wednesday suggesting Samsung was preparing to bid on Nokia’s cell phone division, but Elop addressed them on Thursday while speaking to The Wall Street Journal. Elop insisted that the rumors are “completely groundless.” The CEO continued, “Nokia is not for sale.” While Elop has been steady with his message, there is of course wiggle room in his choice of words. Neither the initial report suggesting a deal had been struck with Microsoft nor the subsequent Samsung rumor suggested that Nokia, as a company, was up for sale. Instead, these reports — at least one of which is well-sourced — suggest Nokia may be shopping a portion of its business; specifically, the cell phone division, which has been spiraling downward as Nokia’s market share diminishes rapidly.

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Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.