Speaking of smear campaigns, a new Sprint promotion specifically targets T-Mobile CL customers that may be uneasy about the proposed merger, according to a new report. According to a purported internal document, Sprint is trying to lure customers away by offering to pay their T-Mobile early termination fees up to $175 per line if they switch to Sprint. “Do you have the feeling the AT&T/T-Mobile won’t end with a ‘Happily Ever After?’,” the document asks Sprint distribution partners. “Well, we’ve got a deal specifically for those T-Mobile CL customers having similar concerns.” To sweeten the deal and alleviate any worries for potential T-Mobile defectors, Sprint will also waive subscribers’ ETF fees if the AT&T’s acquisition of T-Mobile is not approved and they choose to switch back to T-Mobile as a result. Sprint has been openly and vocally opposed to the merger since AT&T first announced its intentions to acquire T-Mobile USA from Deutsche Telekom for $39 billion this past March. The carrier’s new ETF credit promotion reportedly begins today and runs through July 23rd.


Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.