T-Mobile giveth, and T-Mobile taketh away. News coming down from T-Mobile enthusiast blog TmoNews suggests that the apple of AT&T’s eye has decided to cancel its “Even More Plus” plan, which never even got off the ground. T-Mobile intended to launch two promotional unlimited plans this week — Even More and Even More Plus — but the Plus plan was apparently cancelled with no explanation. T-Mobile has informed retail locations that they should not offer the plan to customers even if it has already appeared in their systems. Both the $79.99 Even More and the $59.99 Even More Plus plans offered unlimited voice calling, unlimited messaging and unlimited data — with a 2GB soft cap and throttling thereafter — but Even More was for postpaid subscribers while Even More Plus could be had by month-to-month customers. Alas, T-Mobile subscribers will now need a contract in order to get Even More.

Thanks, Jeremy

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Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.