T-Mobile giveth, and T-Mobile taketh away. News coming down from T-Mobile enthusiast blog TmoNews suggests that the apple of AT&T’s eye has decided to cancel its “Even More Plus” plan, which never even got off the ground. T-Mobile intended to launch two promotional unlimited plans this week — Even More and Even More Plus — but the Plus plan was apparently cancelled with no explanation. T-Mobile has informed retail locations that they should not offer the plan to customers even if it has already appeared in their systems. Both the $79.99 Even More and the $59.99 Even More Plus plans offered unlimited voice calling, unlimited messaging and unlimited data — with a 2GB soft cap and throttling thereafter — but Even More was for postpaid subscribers while Even More Plus could be had by month-to-month customers. Alas, T-Mobile subscribers will now need a contract in order to get Even More.

Thanks, Jeremy

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Zach Epstein has worked in and around ICT for more than a decade, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.