In a note to investors on Monday, Bernstein Research analyst Toni Sacconaghi said that Apple is looking to expand its smartphone market share by addressing the cost of its handsets. Apple doesn’t want its products to be “just for the rich,” Apple COO Tim Cook reportedly told Sacconaghi in a meeting, a possible indication that the company is looking to offer a less expensive iPhone option or even work with carriers to offer better rates. Cook is also said to have told the analyst that Apple will be doing “clever things” in the prepaid market. Cook noted that Apple will continue to focus on the tablet market as well, where it has seen huge success. Sacconaghi believes tablets could soon end up being a $60 billion to $100 billion business for Apple, whose iPad currently owns the majority of the tablet market.


Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.