Apple’s FaceTime video chat service for Mac exited beta on Thursday to coincide with the release of the company’s refreshed MacBook Pro line. It also comes bearing a new price tag: 99¢. FaceTime is Apple’s branded video calling service that allows Mac, iPhone, iPod touch and soon, iPad users to make video calls for free over land-based Internet connections. The service is free to use and the associated app is free on Apple’s iOS-powered devices, but now it carries a small, one-time fee on existing Mac computers. The app is free and pre-installed on Apple’s new MacBook Pro models, however.

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Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.