It looks like AT&T is aiming to recapitalize on revenues generated from handset sales. Several third-party wireless resellers — including Wirefly — have reported that beginning this March, they will no longer offer AT&T devices or services. In a letter to customers, Wirefly CEO, Andy Zeinfeld, noted that his company is committed to providing great selection and savings along with straightforward pricing; something Mr. Zeinfeld said is no longer possible with AT&T.
“It is with regret that I must inform you that effective March, 2011, we will no longer offer AT&T products and services on Wirefly.com,” writes Mr. Zeinfeld.
Wirefly is not, however, the only one being put on AT&T probation. Online retailer LetsTalk sent out the following note to its affiliates:
Effective March 8th, 2011, LetsTalk as well as other web indirect agents […], will no longer be able to offer AT&T Wireless as a carrier option to our customers. The primary reasons given for this change in AT&T’s business strategy were centered around AT&T cost savings and retrenchment.
It is still unclear how other independent, third-party retailers — like Amazon Wireless — will be affected; the “business strategy” that AT&T modified causing this third-party exodus is also unknown.
Wirefly declined to further comment on the situation and AT&T did not respond to BGR‘s request for a statement.