Just one day after Apple made its App Store subscription service available to publishers, Google has already responded by announcing a similar service for its Android platform. The solution will also work in Web-based clients, allowing publishers to reach users on multiple platforms with a single solution. Much like Apple’s implementation, Google’s One Pass provides users with a single interface where they can access and manage all of their digital newspaper, magazine and other content subscriptions. Unlike App Store subscriptions, however, Google gives publishers much more freedom with regard to pricing models and flexibility. Publishers will also be able to give free or reduced subscriptions to paid print subscribers, and they can even utilize a freemium model if they so desire. Hit the break for a video from Google outlining the One Pass product.

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Zach Epstein has worked in and around ICT for more than a decade, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.