Facebook on Thursday denied earlier reports that HTC is preparing to unveil multiple Facebook-branded smartphones next month at Mobile World Congress. “This is really just another example of a manufacturer who has taken our public APIs (application programing interfaces) and integrated them into their device in an interesting way,” Facebook’s head of business development Dan Rose told reporters.”The rumors around there being something more to this HTC device are overblown.” Rose did not comment on whether or not Facebook is currently working on branded cell phones without HTC’s involvement.

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Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.