Verizon CEO Lowell McAdam on Tuesday confirmed to The Wall Street Journal that Verizon Wireless will offer a $30 unlimited data plan for the iPhone 4. McAdam said that offering the iPhone with a capped data plan would create an unnecessary barrier for customers looking to switch from AT&T. “I’m not going to shoot myself in the foot,” he told the Journal. The move also gives Verizon Wireless an advantage among customers looking to make their first iPhone purchase. While existing iPhone users on AT&T’s network may be grandfathered into the carrier’s old unlimited data plan, new subscribers are forced to choose between two capped plans, the larger of which only provides 2GB of data for $25 per month. Set to launch on February 10th, Verizon Wireless bills the iPhone 4 as the device that millions of its subscribers have been waiting for.

UPDATE: McAdam later stated that the iPhone’s unlimited data plan will be a limited time offer, after which Verizon Wireless will move to capped data plans similar to the plans offered by AT&T.


Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.