Short, creative domains are great and all, but companies need to be careful about the domains they choose lest they send the wrong message. Take, for example, this domain that leads to Research In Motion’s careers page: http://rim.jobs. Unfortunately, someone didn’t think this one all the way through and, well, we hope RIM will pull the plug on this URL pretty soon. If it doesn’t, we have a feeling RIM’s domain might not attract the type of applicants the company is looking for. In the meantime, however, those looking for a career that leads them down the hallowed halls of RIM HQ may find what they’re looking for using http://rim.jobs.
[Via Kyle Fox]