Retail giant Sears isn’t the first company that comes to mind when you think about digital movie downloads, but a newly launched offering aims to change that. The company has announced Alphaline Entertainment, a digital movie rental and download service that runs on the RoxioNow platform. First rumored back in July, Alphaline will offer users 24-hour movie rentals for between $3 and $4 or movie purchases for between $10 and $20. Movies can be viewed on a PC or on any RoxioNow capable device (e.g. Xbox 360). In the future, Sears hopes to support viewing on Macintosh computers, mobile devices, and network connected TVs. What do you think? Does Sears stand a chance against Amazon, Netflix, and the like?