Sony announced Wednesday that its new subscription music service is now available in the U.K. and Ireland, with availability in the U.S. Canada, Germany, France, Italy, Spain, Australia and New Zealand to to follow in 2011. “Music Unlimited powered by Qriocity” is a music streaming service that competes with Microsoft’s Zune service as well as offerings like Spotify, Rhapsody, Napster and others. The Basic plan affords unlimited ad-free music streaming via genre, era or mood-based stations for £3.99 / €3.99 each month. The £9.99 / €9.99 Premium plan adds the ability to create playlists and stream any tracks in Sony’s Qriocity catalog on demand. Premium subscribers will have access to Sony’s Top 100 channels as well. “Music Unlimited powered by Qriocity” is currently available on Sony’s PlayStation 3 console, Blu-ray players, BRAVIA TVs, VAIO laptops and other PCs. The service will also soon be available on Sony’s portable devices and Android phones.