Remember Google Latitude — Google’s location-based social network that allows users to easily share their locations with friends? Yeah, neither did we… at least not until Google’s new iOS app popped up over the weekend. Google Latitude is half-baked at best, though we imagine once Google launches a social network that doesn’t flop, Latitude will probably be folded in to add the LBS element. For the time being, all the service really does is share your location with friends (and Google’s data bank). No added value, no special features — just location sharing. The app supports background updating as well, so if you’d like to trade battery life for the ability to be stalked with alarming accuracy, Latitude is good for that as well. Google Latitude for iOS is available immediately in the App Store, and is compatible with the iPhone 4, iPhone 3GS, iPad and iPod touch (third and fourth generations).

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Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.