According to a recent survey conducted by market research firm GfK, smartphone owners are not very loyal to their current operating system of choice. In fact, the only manufacturer that shows a notable percentage of loyal users is Apple. The survey showed that overall, 44% of smartphone owners claim to be loyal to the OS they currently use. And of those who intend to remain loyal, only the iPhone saw a significant portion of its users claim loyalty — 59% said they would stay loyal to Apple’s iOS. The next closest operating system, BlackBerry OS, came in at 35%. 28% of Android users said they would remain loyal, along with 24% of Symbian users and 21% of Windows Phone users. Of course, like all surveys of this nature, GfK used a ridiculously small sample in its study. Those surveyed — 2,653 people across Brazil, Germany, Spain, Britain, the United States and China — represent such a small percentage of the total number of smartphone users in the world that it isn’t even worth calculating.


Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.