In a peculiar turn of events, Amazon has made ViewSonic’s upcoming ViewPad 7 tablet available for pre-order. No, that’s not the peculiar part. Amazon — an online retailer known for retail prices so low that countless brick and mortar retailers have been forced out of business — is charging $120 over MSRP for the upcoming Android tablet. ViewSonic took the wraps off its ViewPad 7 tablet earlier this month and when it did, pricing was set at $479. $479 is already steep for the tiny Android 2.2-powered tablet, and Amazon currently has it listed at $599. A 7-inch touchscreen display, cellular data connectivity with support for voice calling, a 3-megapixel rear camera, a 0.3-megapixel front camera for video chat, 512MB of RAM, microSDHC support (up to 32GB) and up to 10 hours of battery life all sound great, but definitely not great enough to warrant $120 above retail. The ViewSonic ViewPad 7 is set to launch some time before the end of the year.


Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.