When Apple announced Ping back in September, some heralded it as another brilliant move from Apple that would keep people immersed in the iTunes experience and bolster music sales. Most people, however, didn’t seem to care. Ping is Apple’s social network focused on music — described by Apple CEO Steve Jobs as “Facebook and Twitter meets iTunes”. It allows users to follow friends and artists to see what they’re listening to. More importantly, it allows users to then buy the tracks shared by those they follow with minimal effort. We don’t personally know anyone who uses the service however, and it looks like we now know why. Apple sent out an email to iTunes users today in an effort to remind them, well, that Ping exists. The email states that Ping “already has millions of users” and that it’s “growing fast”, but we don’t recall receiving emails like this when Apple has launched successful products and services in the past.

Zach Epstein has worked in and around ICT for more than a decade, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.