Facebook today announced the introduction of its mobile platform. The purpose of the project is to provide a social environment for mobile devices that will eventually mirror the company’s dominant Web-based platform. The initial mobile platform involves a number of projects across a variety of mobile operating systems — including iOS, Android and BlackBerry — and it will allow developers to more easily expand their Facebook products beyond the desktop environment.

Platform announcements made today include:

•Single Sign-On — quick easy log-ins from mobile apps on mobile devices
•Location APIs — allows any mobile app to access Facebook location services
•Deals Platform — location-based platform for local businesses to offer deals to nearby Facebook users

Facebook is updating its Android product immediately to include support for Single Sign-On and other new features, and its iOS offering will be updated next week.

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.