The Nielsen Company reported Monday that smartphones now account for 28% of the cell phone market in the United States. Nielsen’s report also states that 41% of cell phones purchased in the U.S. over the past six months were smartphones. In terms of smartphone OS share, Nielsen paints a very different picture compared to earlier data presented by the NPD Group and Canalys. Nielsen’s data shows RIM still at the top of the U.S. smartphone market with a 30% share. Apple sits at number 2 with 28% and Android follows with only 19% of the market. Reports from NPD and Canalys released just this morning, however, show Android passing BlackBerry OS and attaining a commanding lead in the U.S. while iOS and BlackBerry OS battle for the two and three slots. Both firms claim that Android now holds a massive 44% of the U.S. smartphone market, while iOS is number 2 with 23% – 26% and RIM’s BlackBerry OS is number 3 with 22% – 24%.


Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.