Cable and satellite television operators may be in talks with entertainment companies to develop new TV packages that offer fewer channels at a lower cost to consumers. With the average television bill hovering around $80, and the economy struggling, many subscribers are dropping this non-essential service and turing to cheaper, online alternatives like Hulu and Netflix for their home entertainment. This trend has, seemingly, not gone unnoticed by those in the media business. Time Warner CEO, Glenn Britt, confirmed that television operators are exploring ways of lowering the consumer’s monthly bill:
It would be a good thing if we could all figure out a way to have one or more smaller packages that would be attractive to people who can’t afford bigger ones, especially if we could do it in a way that the entertainment companies are still able to finance the product
Though the idea of smaller, cheaper TV packages are in the early stages of discussion, it is a big step forward for operators to even consider lowering the bar on the basic package. Hopefully, this trend continues and expands to include not only less channels but some a la carte features for which consumers are clamoring.