A few weeks removed from a strong quarter which saw its wireless division receive an 11.3% increase in new subscribers, Bell today continued its push against rivals Rogers and TELUS with Bell Mobile TV for iPhone. As with all things iPhone, there is a lot of give and take. The give is that there’s pretty good coverage including CBC News Network, CTV, MuchMusic, Rogers Sportsnet, Treehouse, The Weather Network, and live coverage of NHL games and the 2010 Winter Olympics. The take is that it only works over 3G (a sad by-product of SIM card verification and carrier exclusivity) and requires the typical $8 per month for mobile video services with the Olympic coverage commanding a one-time payment of $10. Nonetheless, if mobile TV is something that floats your boat and you’re not willing to spend a lot of cash up front to snag a Slingbox, then it might just be worth your while to test it out for a month. We’ve heard it’s actually pretty good.