Before you get too excited, sometimes Best Buy simply inputs incorrect dates into their systems when loading SKUs. What is incredibly interesting, besides the fact they’ve gone through the trouble to conceal these product names, is that in our leaked Holiday Playbook, Best Buy mentioned that October 25th would be a “key date for handsets entering our assortment.” Sounds pretty nice, right? We’ve been told the price range for the five handsets in here (full retail Best Buy pricing) is $249-$599. Five models though? We’d say BlackBerry 8520 in white, BlackBerry Storm 2, BlackBerry 9700, BlackBerry Bold in white, and maybe BlackBerry Curve 2 for Verizon, but this shows that all of them are for AT&T? Larger shot after the break!

Thanks, Jon!

UPDATE: As one of our commenters points out, SKU 65057 shows in AT&T’s systems as the Nokia 6350 and the 65050 shows as the Garmin Nuvifone.


Jonathan Geller is the founder of Boy Genius Report, now known as BGR, and one of the biggest tech & mobile destinations in the world. BGR was acquired by leading digital media company PMC in April 2010 and Jonathan is President and Editor-in-chief of BGR Media, LLC. Jonathan was named to Forbes' coveted 30 under 30 list in 2016, and frequently appears as a commentator on news channels such as CNBC, Fox News, ABC News and Bloomberg.