It was only a matter of time before Apple jumped on the HD bus and sure enough, iTunes users will now have access to a shiny new catalog of HD movie content. Starting immediately, a preliminary catalog of HD movies is available and accessible from within a new HD Movies page in iTunes. Films available to buy or rent in HD will also offer the option to do so on the standard movie page. Surprisingly and very disappointingly, it looks like HD content will be delivered at 720p for the time being as opposed to full HD. Hmm. New HD movies will run $19.99 for a purchase and $4.99 for a rental within the first 30 days of release. Older titles can be rented in HD for $3.99 a pop.