No, we’re not exactly out of the water just yet but growth in any market these days is definitely a diamond in the rough. The NPD Group released its February numbers yesterday and with both Apple and Microsoft still spending major ad dollars, PC and Mac computers saw remarkably different results. PC units sales jumped 22 percent year over year in February and revenue crept up 1.4 percent. In stark contrast, Mac unit sales were down a steep 16.7 percent and revenue dropped off a cliff, down 23.3 percent — this the month after Apple refreshed its laptop lineup, by the way. Ouch. Did Microsoft’s retaliatory “I’m a PC” ad campaign provide OEMs the adrenaline shot Microsoft was hoping for? Maybe. The simplest explanation is most often the correct explanation however, and February’s numbers likely boil down to dollars and cents. The average selling price of a PC in February was $555 while the average price of admission for a shiny new Mac was a whopping $1,500. In other words you can almost score three new PCs for the price of a Mac. Amidst a recession, the numbers speak for themselves.

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Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.