According to a report this morning from Techarp, Microsoft may be making Windows 7 upgrades available a bit sooner than expected. Beginning July 1 of this year, Microsoft will supposedly be providing an affordable upgrade option to all Vista users. A similar move was made during the XP – Vista transition in an effort to encourage PC purchases during the months leading up to a new OS release. While a rocky launch and a harsh stigma prevented resulted in the general refusal of the upgrade option for Vista, a similar Windows 7 program would likely be welcomed with open arms. Since the Windows 7 beta leaked onto the internet recently, the upcoming Microsoft OS has been widely acclaimed despite its early beta status. Tremendous speed and stability improvements have been reported along a host of other enhancements that should distance Windows 7 from its whipping-boy predecessor, Vista. It just goes to show you – advertising is a great and necessary tool but actions speak far louder than words. Say you have a great OS and someone might believe you. Build a great OS and your product can do the talking.

[Via Silicon Alley Insider]


Zach Epstein has worked in and around ICT for more than a decade, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.