Wow. Creative looks to be building up to what will either be the most exciting announcement of CES, or yet another let down from the world of portable players. According to a new email sent from Creative to those who signed up for updates on the Zii website, something massive is brewing at Creative that has over 10 years of work, 10,000 man-years and over one billion dollars behind it. That’s a pretty impressive investment, Creative. Here’s the email:

Zii is StemCell Computing

Thank you and congratulations on the early registration.
You are now part of a privileged group that will witness the life changing event of 2009. You will be invited to join a new movement that will experience revolutionary breakthroughs.

Everything you know is about to change.

Drawing our inspiration from the intelligence of Mother Nature – who through over a billion years of evolution has designed the basic building block of life: the stem cell – we have created a stem cell-like silicon that is able to grow and multiply into different solutions and ecosystems.

With an investment that spans over 10 years, over a billion dollars and over 10,000 man-years, the world is poised to experience a breakthrough that will better lives beyond our imagination.

Even in the midst of these turbulent times, you will discover incredible recession-friendly business opportunities that enable you to thrive and prosper.

To find out more about Zii and how it can change your life, visit our booth (booth #30651) at CES 2009, or go to from 8 January 2009 for updates.

We’re not sure what else Creative could say to hype this one up short of claiming the Zii cures the common cold and rubs your feet after a long day at the office. Rest assured we’ll be paying close attention to Creative’s CES announcement and if it turns out to be a big bucket of flop, well, at least Creative’s PR firm did its job.

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.