Because the advent of Second Life just isn’t frightening enough, Sony made it known quite some time ago that it would be jumping into the virtual world game with its PlayStation Home product. PS Home has been in the wild in closed beta phase for a while now but it clearly can’t do enough damage among the socially awkward masses that way. As such, PlayStation owners can look forward to an open beta phase beginning some time this month. What’s more, it is now looking like potential users won’t have to leave the house or even interact with anyone in order to obtain PS Home as rumor has it delivery may end up being via a firmware update or a simple PlayStation Store download. Fan-tastic. Those of you who do get sucked in, please at least try to open a window every now and again…

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Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.