Yesterday we gave you a taste of Stevo’s apologetic internal email to his troops regarding the mess that is MobileMe. As you recall, Jobs essentially states that Apple screwed the pooch in rushing the service out when it was most certainly not ready for prime time. The email has since been leaked in its entirety and provides an interesting insight into Jobs’ internal apology. Yes, leaked and internal are both in italics. Why? As has been suggested, this is a really great way to indirectly apologize to customers without having to make public statements and go through traditional media outlets. We’re not saying this email was leaked intentionally but… Ok, maybe we are.
The launch of MobileMe was not our finest hour. There are several things we could have done better:
– MobileMe was simply not up to Apple’s standards – it clearly needed more time and testing.
– Rather than launch MobileMe as a monolithic service, we could have launched over-the-air syncing with iPhone to begin with, followed by the web applications one by one – Mail first, followed 30 days later (if things went well with Mail) by Calendar, then 30 days later by Contacts.
– It was a mistake to launch MobileMe at the same time as iPhone 3G, iPhone 2.0 software and the App Store. We all had more than enough to do, and MobileMe could have been delayed without consequence.
We are taking many steps to learn from this experience so that we can grow MobileMe into a service that our customers will love. One step that I can share with you today is that the MobileMe team will now report to Eddy Cue, who will lead all of our internet services – iTunes, the App Store and, starting today, MobileMe. Eddy’s new title will be Vice President, Internet Services and he will now report directly to me.
The MobileMe launch clearly demonstrates that we have more to learn about Internet services. And learn we will. The vision of MobileMe is both exciting and ambitious, and we will press on to make it a service we are all proud of by the end of this year.
We have to wonder: Do you think Steve currently uses MobileMe himself? How about the rest of the Apple higher ups?