In our post last month containing live shots of AT&T’s MediaFLO on the LG Vu and Samsung Access, we also told you that the service would launch in May, but further details were under lock and key at the time. Thanks to an anonymous source inside AT&T, we now have all the details you need about the live television service we’ve all been waiting for. First and foremost, the service will launch on May 4 and will be rebranded as AT&T Mobile TV. Three packages will be available as follows:

  • Mobile TV Limited – $13/month: Includes four channels; Fox Mobile, CBS Mobile, NBC, and NBC News
  • Mobile TV Basic – $15/month: Includes 9 channels; Fox Mobile, CBS mobile, NBC, NBC News, Comedy Central, MTV, Nickelodeon, CNN Mobile and ESPN
  • Mobile TV Plus – $30/month: Includes the nine channels listed above as well as an exclusive Sony Pictures channel

That’s right people, real deal broadcast TV on your mobile with no buffering time. Also, parental controls will be available on both of the initial compatible handsets. In terms of what you can expect all this to do to your battery life, Mobile TV will be roughly equivalent to an active voice call.

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.