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British retailer sells Xbox 360 bundle for $70

Updated Dec 19th, 2018 5:54PM EST
BGR

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Yep, you read that correctly. Tesco, a British version of Target, inadvertently advertised one of the biggest deals we’ve ever seen. The company ran a print ad listing an Xbox 360 bundle that included the console plus wireless controller, as well as a copy each of Viva Pinata and Forza Motorsport 2, all for the insanely low price of 33 Pounds Sterling. That’s the equivalent of roughly $70 stateside. Although this was clearly an error several customers were reportedly able to capitalize on the flub before Tesco got hip to the situation. One man successfully placed 39 orders online, though his Xbox treasure trove has yet to actually ship. Tesco will likely chalk this one up to inexperience, fire whomever ran the ad, and move on. It just goes to show that a careful reading of your Sunday paper’s ad section should not be underestimated, right?

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Josh Karp Distinguished Fellow

Josh Karp followed his love of technology since a kid through to the present day. As a Special Correspondent at BGR, and part of the first editorial team, Josh covers press conferences, trade shows and other events around the world. An expert in all things mobile, Josh has more than eighteen years of experience covering the wireless industry.