How does 500 Euros off a new Sony LCD TV sound to you? Pretty good, right? How about 500 Euros off in addition to a brand new Blu-ray player or PS3? Yeah, we’re not kidding. Either Sony has an amazing sense of generosity given the upcoming holiday season, or somebody is getting a bit worried about their slow moving product lines. Either way, we’re not complaining, though we wouldn’t mind seeing these sort of incentives and deals over here in the US. In the interest of full disclosure, we should note that the rebate is on a bit of a sliding scale, so not all models will warrant a 500 check, but at the very least you’re looking at 250 Euros and a free PS3.

UPDATE: If it sounds too good to be true, it probably is. It turns out that the rebate only comes after you purchase both a Sony LCD TV and a PS3. A 250-500 Euro rebate still isn’t anything to scoff at, but it’s not quite the fire sale we initially thought