According to Microsoft, the answer is yes. They acknowledged today that they were “well aware” of the magic $199 price point for console sales, blaming much of the Wii’s current market dominance on it’s proximity to the $200 level. A $199 Xbox 360, especially in time for the ’07 holiday season, doesn’t seem out of the question, especially with the Elite holding down the top end of the spectrum. The question is, would a $199 price tag make it that much more appealing? We have a hunch that the answer is yes, but the only way to know for sure is if Redmond actually puts their “sweet spot” theory to the test.

[Via Crunch Gear]


Born with a cell phone in one hand and a tablet in the other, Josh Karp has followed his love of technology through to the present day. As a Special Correspondent at BGR, Josh covers press conferences, trade shows and other events around the world. An expert in all things mobile, Josh has more than eight years of experience covering the wireless industry.