Creative takes the wraps off Zii

By on January 8, 2009 at 10:25 AM.

Creative takes the wraps off Zii

“Zii is a super computer in a nano size.” Now that everything is out there in the open, we’re not entirely sure everything we know has changed, as was the teaser claim on Creative’s Zii landing page. On the other hand, the ZiiLabs ZMS-05 SoC (System on Chip) is indeed pretty big news. According to Creative, the ZMS-05 is 100x smaller, 100x cheaper and 100x greener than a typical super computer, while capable of achieving the same impact on its target market – portable consumer electronics. The tie-in to “Stem cell Computing,” we imagine, is the fact that a virtually unlimited number of chips can be chained together to allow for petaflops of processing power. Mmm. With media in mind, the ZMS-05 will supposedly take portable electronics a tremendous leap forward but as always, seeing is believing. Once we start to see prototypes of devices built around the ZMS-05 that knock our socks off, we’ll reach our own conclusions. As an aside, Creative – you’d think that with all that money spent on manufacturing the surrounding hype and launch of your new SoC, the creative teams behind the project could have managed to make those Zii videos easily embeddable. Maybe your creative agency could use a few ZiiLabs-powered devices… Hit the jump for the full press release.

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Hype continues to build around Creative’s Zii announcement

By on January 2, 2009 at 3:42 PM.

Hype continues to build around Creative’s Zii announcement

Wow. Creative looks to be building up to what will either be the most exciting announcement of CES, or yet another let down from the world of portable players. According to a new email sent from Creative to those who signed up for updates on the Zii website, something massive is brewing at Creative that has over 10 years of work, 10,000 man-years and over one billion dollars behind it. That’s a pretty impressive investment, Creative. Here’s the email:

Zii is StemCell Computing

Thank you and congratulations on the early registration.
You are now part of a privileged group that will witness the life changing event of 2009. You will be invited to join a new movement that will experience revolutionary breakthroughs.

Everything you know is about to change.

Drawing our inspiration from the intelligence of Mother Nature – who through over a billion years of evolution has designed the basic building block of life: the stem cell – we have created a stem cell-like silicon that is able to grow and multiply into different solutions and ecosystems.

With an investment that spans over 10 years, over a billion dollars and over 10,000 man-years, the world is poised to experience a breakthrough that will better lives beyond our imagination.

Even in the midst of these turbulent times, you will discover incredible recession-friendly business opportunities that enable you to thrive and prosper.

To find out more about Zii and how it can change your life, visit our booth (booth #30651) at CES 2009, or go to Zii.com from 8 January 2009 for updates.

We’re not sure what else Creative could say to hype this one up short of claiming the Zii cures the common cold and rubs your feet after a long day at the office. Rest assured we’ll be paying close attention to Creative’s CES announcement and if it turns out to be a big bucket of flop, well, at least Creative’s PR firm did its job.

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Creative to unveil new Zii processor at CES

By on December 29, 2008 at 1:01 PM.

Creative to unveil new Zii processor at CES

Everything you know is about to change… That is the tag line found on a Creative teaser page tied to a brand new processor the company will be unveiling at CES next month. Dubbed Zii, the new processor comes along side a newly-trademarked phrase, “Stemcell computing,” which bears absolutely no meaning at this point in time. As such, the only thing we can say with any certainty about the upcoming announcement is that Creative does not intend to market the new chip to pro-lifers. Marcom initiatives like this often make sensational claims in an effort to build hype but we still have some big expectations as Creative fan sites claiming to know what the company is up to seem pretty excited as we get closer to the announcement, now just over a week away. The new chip is reportedly intended for use in “a variety” of upcoming products though we have no idea what those products might be or how the Zii might benefit them. So sound off in the comments – what do you guys think Creative has planned for CES and more importantly, will it even matter as far as Creative’s US market share is concerned?

[Via Newlaunches]

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