During Google’s recent earnings conference call, Google chief business officer Omid Kordestani said that YouTube is now bigger than any individual US cable network when it comes to attracting 18-49 year olds, advertising’s most sought after demographic.
Despite YouTube’s apparent inability to generate much of a profit, the popular video sharing site has seen user engagement metrics skyrocket in recent months. Speaking to this, Kordestani relayed that viewers are spending more time watching YouTube videos than ever before. Year over year, the amount of time users, on average, spend watching videos is up an impressive 60%. Underscoring this tremendous growth, Kordestani added that this is the fastest growth rate in viewing time YouTube has seen in over two years.