Even though much of the discussion surrounding online video seems to center on Netflix, it’s easy to forget just how incredibly influential YouTube remains as a video powerhouse. In 2014, for instance, the Google-owned property was the third most visited website in the entire world.
Still, it’s not as if YouTube has been raking in the dough. Though revenue from YouTube now check in at around $4 billion annually, that’s just barely enough for the site to break even. One of the monetization problems that has long plagued YouTube is that many consumers happen to view YouTube videos from within Facebook or embedded within other websites. In short, not as many people were heading on over YouTube.com as a starting point for viewing video. Additionally, YouTube was experiencing problems keeping viewers on the site for long stints of time.