One of my personal favorite YouTube channels over the past several years has been Schmoyoho, creators of the acclaimed Auto-Tune the News series and the Unbreakable Kimmy Schmidt theme song. Although that series ended in 2010, The Gregory Brothers rebooted the auto-tuned insanity in 2012 with the first episode of Songify the News.
YouTube has been toying with a sleek new design for its video player interface for quite some time, but only a select few had been able to try it. Then, people discovered a reasonably simple hack of sorts that let them force the new player UI to appear by using an editor to manually make some changes to the cookie YouTube plants in your browser cache. Of course, most people had no interest in editing their cookies in order to see the new UI.
Well guess what: YouTube has finally made it easy for anyone and everyone to check out the new video player interface before it’s released to the general public. More →
This summer movie season has been full of action-packed blockbusters, from the highly anticipated Avengers: Age of Ultron to the surprisingly awesome Mad Max: Fury Road, but the best movie of the season isn’t in theaters. Nope, the only way to watch the best movie of the summer is to find it on YouTube. That movie is Kung Fury.
Even though much of the discussion surrounding online video seems to center on Netflix, it’s easy to forget just how incredibly influential YouTube remains as a video powerhouse. In 2014, for instance, the Google-owned property was the third most visited website in the entire world.
Still, it’s not as if YouTube has been raking in the dough. Though revenue from YouTube now check in at around $4 billion annually, that’s just barely enough for the site to break even. One of the monetization problems that has long plagued YouTube is that many consumers happen to view YouTube videos from within Facebook or embedded within other websites. In short, not as many people were heading on over YouTube.com as a starting point for viewing video. Additionally, YouTube was experiencing problems keeping viewers on the site for long stints of time.
Tidal subscribers who attended Jay Z’s private concert on Saturday night were treated to the latest chapter in the saga of Tidal vs. the world. The rapper’s new streaming music service has come under fire since its debut. While Jay Z believes the wave of criticism is linked to an “organized smear campaign” being carried out by a number of large companies, others posit the service’s position as a haven for upcoming indie musicians is in stark contrast with the image it created by parading around a bunch of multimillionaires to promote it.
Regardless, Jay Z on Saturday took the fight straight to the competition when he called out the big boys of the music streaming business on stage during his concert this past weekend. More →
The ability to watch 4K video on YouTube has been around for a few years now. Unfortunately, though, actually getting 4K video to run smoothly is a whole another story. The problem is that 4K video simply has so much data that many folks simply lack the requisite bandwidth and/or patience to make viewing 4K clips all that practical.
With good reason, YouTube is one of the most popular sites on the entire Internet. Whether you’re looking to laugh, cry, cringe, listen, watch, or learn, you can find anything your heart desires on YouTube.
But Jerry Seinfeld isn’t impressed. Well, to be more specific, Jerry Seinfeld isn’t impressed or even interested in seeing that comedic web series you and your 3 buddies put together last weekend with iMovie.
Just last week, YouTube sent out an email to content partners with an interesting tidbit: “Today, mobile represents over half of all watchtime and mobile revenue is up 200% in the last year.” Suffice it to say, mobile is a hugely important part of YouTube’s overall strategy.
That being the case, the popular video streaming site has a huge mobile redesign in the works, likely aimed to improve the user experience and keep viewers glued to their screens for as long as possible.
The music industry is in turmoil right now. Revenue is drying up at an alarming pace and the big names in the industry are doing everything they can to regain the sales that have been lost due to piracy and the advent of music streaming services. How far are music labels willing to take things to reverse this ongoing downward trend? According to one music industry insider who is certainly in a position to know, free streaming tiers from services like Spotify and YouTube may soon be eliminated, forcing users to pay if they want access to new music. More →
Despite being the third most popular website on the web, Google’s YouTube property still hasn’t quite figured out how to make a profit. Now, in an effort to generate some extra revenue, and perhaps alleviate the frustration of users who can’t stand YouTube pre-roll video ads, YouTube is planning to implement a subscription-based tier with no advertising whatsoever.
One rule of the Internet is that if you’re a sensitive person in any way, you just should never read comments sections, especially if the comments relate to your own work. Comedian Trevor Moore has written a hilarious new song about a retired man named Billy John who decided to upload some footage of himself playing guitar onto YouTube and then made the grievous mistake of reading the comments people left behind. This is what he saw (WARNING: Very, very not safe for work): More →