To paraphrase the Prophesy of Daenerys from Game of Thrones: “Three beasts shall Microsoft slay – one is slate and one is late and one is cut-rate.” It is now becoming increasingly clear Microsoft’s mobile device strategy hinges on conquering three problems that it’s going to have a very hard time tackling. More →
Nokia’s handset business is officially no more, having been absorbed this past Friday by Microsoft as part of a $7.2 billion deal. Nokia’s phones will live on, however, and the burden of selling them will now fall squarely on Microsoft’s shoulders. Nokia had been the only smartphone vendor to really make any progress with Windows Phone, and most of it was with low-end devices in emerging markets. Even with Nokia’s newfound success in recent quarters, however, Windows Phone’s global market share still sits in the low single digits more than three years after the platform first launched.
Of course, this is no longer Nokia’s problem. More →
With a whole team dedicated solely to the Internet of Things (IoT), Microsoft is planning to get every device you own online, or as Steve Teixeira, Director of Program Management puts it: “A computer in every pot and chicken.” At the Build Developers Conference last week, Teixeira spoke at length about Microsoft’s innovations in the IoT field, but one unveiling stood out among the rest — bringing Windows Phone compatibility to the dashboard of a car. More →
Microsoft hasn’t quite managed to close the app gap between its own app stores and the behemoths that are iOS and Android, but the company has made significant progress over the past several months. Neowin came across the sign you see in the image above at the Microsoft Build Developer Conference on Wednesday, proclaiming the latest milestone of the Windows app stores: 400,000 apps between PCs and mobile devices. More →
Microsoft finally realized some time ago that it had to make some serious changes if it hoped to continue thriving in a world that had begun to evolve years earlier toward “mobile first.” Windows Phone, Windows 8 and Windows RT were the company’s first huge steps toward the future, and Microsoft definitely had the right idea. Consumers and enterprise users weren’t sold on the new “Metro” interface that Microsoft forced upon them, however, and PC sales have been plummeting as a result. To make matters worse, Windows Phone’s share of global phone shipments remains in the low single digits each quarter.
At its annual Build developer conference that kicks off in mere moments, Microsoft will finally show the world how it plans to right the ship and forge ahead in the “post-PC era.” More →
Now that we know both Microsoft and Google are working to stop OEMs from releasing dual-boot devices that combine Windows Phone and Android, maybe we should thank them. Ars Technica’s Peter Bright makes a compelling case that while it may sound cool to have two platforms running on one mobile device, in the real world such devices are a complete mess that will only frustrate and confound most users. More →
Dual-booting Android/Ubuntu handsets may be the dream for certain hardcore smartphone fans, but dual-booting Android/Windows Phone devices may prove to be quite interesting for a much larger group of users. This particular dream may come to fruition this spring, when the first such handsets will start shipping in the U.S., according to Huawei Chief Marketing Officer Shao Yang’s recent chat with Trusted Reviews. More →
Microsoft is tired of seeing its global mobile market share sit in the low single digits each quarter, and it looks like the software giant is finally ready to take some more drastic measures in order to help Windows Phone proliferate. According to a report from The Times of India, Microsoft is following Google’s lead and making its mobile software free for at least two smartphone makers, Lava and Karbonn. More →
The Windows Phone 8.1 leaks continue to roll out as the Microsoft Build Developer Conference inches closer. Just a day after the reveal of Cortana’s appearance, Unleash the Phones has come forward with footage of the Windows Phone digital assistant in action. The video begins with the initial set up, in which you will be asked to allow Cortana to access your information and sign in to your Microsoft account. Once you’re logged in, Cortana will quickly “absorb the entire internet” before asking you what you would like to be called. More →
By the time Windows Phone 8 made Microsoft’s mobile platform a real competitor in 2012, the iPhone had been on the market for five years and Android-based phones had been on the market for four years. Clearly, Microsoft wasn’t nearly fast enough when it came to getting its mobile platform up to speed and now The Wall Street Journal reports that outgoing Microsoft CEO Steve Ballmer said this week that Windows Phone would be in a much stronger position today if he could go back in time and “re-do the last 10 years.” More →
Microsoft’s Windows Phone platform has been inching forward since it first debuted in 2010. While the mobile platform finally started making gains worth speaking of in 2013, Microsoft’s global smartphone market share remains in the low single digits. What might finally give Windows Phone the boost it needs to start really making a dent in rivals’ sales? As it turns out, the key to Windows Phone’s success could turn out to be Android. More →
We’ve mentioned before that Nokia’s Lumia 520 line of smartphones is one of the world’s biggest smartphone bargains and now it looks like future Windows Phones could offer even better deals for budget buyers. Infosonics CEO Joseph Ram tells PCMag that Microsoft plans to cut licensing fees for Windows Phone by as much as 70% in an effort to draw more manufacturers to use the platform and to help make Windows Phones cheaper to battle the onslaught of dirt-cheap Android phones that are spreading through emerging markets. More →