New iPad already accounts for more than 5% of U.S. iPad traffic

By on March 20, 2012 at 3:40 PM.

New iPad already accounts for more than 5% of U.S. iPad traffic

Apple announced on Monday that it sold more than 3 million iPads globally in under four days, making the new tablet Apple’s second-fastest selling mobile device launched to date. Ad network Chitika on Tuesday illustrated the new iPad’s success using another metric — after fewer than five days on the market, Apple’s third-generation tablet already accounted for more than 5% of U.S. iPad traffic across its network. “As of 2 PM on 3/20/2012, ‘The new iPad’ represents 5.52% (average of the last 24 hours) of all iPad traffic, according to Chitika Insights,” Chitika’s Gabe Donnini wrote in a blog post. Apple’s new iPad features a better-than-1080p high-definition Retina Display, an A5X processor with quad-core graphics, a 5-megapixel rear camera and option 4G LTE connectivity. More →

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More than half of Internet traffic is ‘non-human’

By on March 16, 2012 at 3:05 PM.

More than half of Internet traffic is ‘non-human’

A new study suggests that more than half of all Internet traffic is generated by non-human sources such as hacking software, scrapers and automated spam mechanisms. The majority of this non-human traffic, according to cloud service provider Incapsula, is potentially malicious. The study is based on data collected from 1,000 websites that utilize Incapsula’s services, and it determined that just 49% of Web traffic is human browsing. 20% is benign non-human search engine traffic, but 31% of all Internet traffic is tied to malicious activities. 19% is from ” ‘spies’ collecting competitive intelligence,” 5% is from automated hacking tools seeking out vulnerabilities, 5% is from scrapers and 2% is from content spammers. “Few people realize how much of their traffic is non-human, and that much of it is potentially harmful,” Incapsula co-founder Marc Gaffan told ZDNet. Incapsula, coincidentally, offers services aimed at securing small and medium businesses. More →

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iOS Web traffic share surpasses Mac OS for first time ever

By on February 10, 2012 at 10:35 AM.

iOS Web traffic share surpasses Mac OS for first time ever

Following Apple’s blowout December quarter during which it shipped a record 37 million iPhone handsets and 15.4 million iPad tablets, a significant shift has taken place. iOS’s share of U.S. Web traffic as observed during a six-month study conducted by leading ad network Chitika has surpassed Apple’s Mac OS Web traffic share for the first time. Read on for more. More →

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Apple iPad responsible for 1% of all web traffic, 2.1% of traffic in U.S.

By on July 5, 2011 at 2:35 PM.

Apple iPad responsible for 1% of all web traffic, 2.1% of traffic in U.S.

According to a new report from NetMarketShare, the iPad accounts for 1% of global web traffic and 2.1% of web traffic in the United States — a figure that’s 53 times greater than its nearest tablet competitor, the Samsung Galaxy Tab. Similarly, its traffic is 76 times greater than that of the Motorola XOOM, and 306 greater than the BlackBerry PlayBook. In the United States, the iPad owns 25.5% of the mobile browser market, which is a smaller chunk than Android’s 31.6% share and the iPhone’s 35.2% market share. The research data is compiled from more than 160 million visitors accessing Net Applications’ network. More →

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Motorola DROID accounts for around 25% of all U.S. Android web traffic?

By on November 11, 2009 at 1:04 PM.

Motorola DROID accounts for around 25% of all U.S. Android web traffic?

droid-traffic

Well, kind of. Our boys at Clicky (awesome site analytics service, by the way) released a report this morning compiled of data from over 150,000 websites which have their tracking code installed. It’s a pretty large sample size, and what they found was that the DROID, less than a week old, already accounts for around 25% of all Android traffic they see in the United States. We’ll let you guys tear this apart in the comments…

Thanks, Sean! More →

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