Wealthy smartphone users more likely to own an iPhone, study finds

By on April 3, 2012 at 7:35 AM.

Wealthy smartphone users more likely to own an iPhone, study finds

Wealthy smartphone users are more likely to own an Apple iPhone and less likely to play games or post on Twitter than average users. According to research from The Luxury Institute, 62% of U.S. consumers earning at least $150,000 per year own a smartphone. 45% of people falling to that category own an iPhone, 35% use an Android-powered device and 25% have a BlackBerry. More than 80% of wealthy smartphone owners download mobile apps, with the most popular categories being weather (63%), news (51%), travel (42%), business/finance (39%) and sports (34%). Facebook, Angry Birds and Words With Friends are the most popular apps, however higher-income consumers use far less entertainment apps than the average smartphone user. “As you get older and have family and significant others, aging parents, and a lot more assets and investments, you’re going to need apps for far more relevant things than playing games and chatting with your peers,” The Luxury Institute CEO Milton Pedraza noted. More →

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Most mobile daily deal users are from high-income households, study finds

By on February 1, 2012 at 7:30 AM.

Most mobile daily deal users are from high-income households, study finds

If you’re signed up for a daily deal service on your phone, odds are you’re from a high-income household. According to new data from comScore, 36.5% of U.S. phone owners who are signed up for a daily deal service have an annual income of more than $100,000. 19.6% come from households that have an annual income of between $75,000 and $100,000, 18.1% have a household income of between $50,000 and $75,000, 16.9% fall between $25,000 and $50,000, and 8.9% earn less than $25,000 per year. ComScore did not specifically name the mobile deal services included in the study, though Living Social and Groupon are among the more popular daily deal services. More →

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