RIM takes shots at Apple and iPhone owners with new campaign

By on May 7, 2012 at 10:30 AM.

RIM takes shots at Apple and iPhone owners with new campaign

RIM's anti-Apple campaign is a bust

Despite its new CEO promising a renewed focus on marketing, Research In Motion hasn’t been known for effective campaigns of late. The company launched a sizable advertising blitz earlier this year that focused on its new BlackBerry Bold smartphones, but the commercials had no apparent impact on smartphone sales in key markets including the United States. Late last month, RIM and its Australian marketing agency Tongue began a campaign that takes a different approach to raising brand awareness, though it’s one we have seen numerous times in the past: bash Apple and its customers. More →

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RIM, not Samsung, reportedly behind ‘Wake Up’ Apple protests

By on April 30, 2012 at 3:09 PM.

RIM, not Samsung, reportedly behind ‘Wake Up’ Apple protests

RIM responsible for Apple protests

Reports of a staged protest outside an Apple Store emerged last week after a bus full of paid activists dressed in all black stood outside an Apple Store in Australia chanting “wake up.” Early reports suggested Samsung and marketing agency Tongue were behind the staged event, but after Samsung denied any involvement, a potential new culprit has arisen. Macworld’s Australian sister site did some digging and found code on Tongue’s Wake Up website that points not to Samsung, but instead to Research In Motion. The code in question, an account identifier within a DoubleClick URL, has been revealed as RIM’s ID for its Australian website. Macworld also notes that “Blunty,” the bystander who just so happened to capture the protest on camera, has worked with RIM in the past when he posted a three-part video review of the BlackBerry PlayBook tablet ahead of its launch in Australia. More →

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Samsung hires protesters and tells Apple to ‘wake up’ [video]

By on April 26, 2012 at 11:50 AM.

Samsung hires protesters and tells Apple to ‘wake up’ [video]

A marketing agency called Tongue has reportedly begun a guerrilla marketing campaign against Apple in Australia. The agency recently hired protesters who were sent in a large black bus to an Apple Store, where they repeatedly chanted “Wake Up.” To accompany the protest, Tongue created a website called “Wake Up Australia” that includes a countdown to the launch of the Galaxy S III, leading many to believe that the agency was hired by Samsung. The South Korea-based vendor has previously targeted Apple on more than one occasion, and promises its latest flagship smartphone will help users “stand out from everyone else.” The incident was captured on film by an Australian blogger and the video follows below. More →

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