The core Facebook product is looking increasingly middle-aged and teens’ growing revulsion towards the service has been among the biggest tech themes of 2013. Arguably, the success of sizzling teen apps like Snapchat, Kik and Viber can be directly traced to Facebook’s inability to evolve. But even though the core service may be stumbling, Facebook holds two aces: Two of the company’s standalone apps — Facebook Messenger and Instagram — are ripping off core features from rival apps with splendid success. More →
One by one, Microsoft is checking off its list of missing Windows Phone apps. Vine on Tuesday announced that its official Windows Phone 8 app was online and ready for download, making it the second major app that it’s snagged in less than a month. Getting both Vine and Instagram means that Windows Phone now has both of the biggest apps on the market for sharing short video clips. Vine says that it’s developed some unique features for its Windows Phone app such as letting users “pin your favorite Vine accounts to your homescreen, and use Pivots to easily switch between your apps.”
Instagram tried to crush Vine when it added video-sharing to its popular mobile service, and initially it looked like the company might succeed. Vine is still going strong, however, and the firm’s iPhone app sat at No.17 on Apple’s top free apps chart in the U.S. at the time of this writing. While people continue to enjoy making brief 6-second video clips and sharing them on Twitter, a question remained: Why did Vine choose 6 seconds as the limit for its videos? In an interview with NPR, Vine co-founder Dom Hofmann provided an explanation. More →
Things looked mighty grim for Vine a month ago. The app went into tail spin in America when Instagram launched a video clip service that copied carefully the most popular Vine features. Vine went from the No. 1 free app in America in mid-June to No. 26 on July 8th, an unusual swan dive for a top download. Yet even the mighty Facebook has been unable to squash Instagram’s top rival. More →
On June 20th, Instagram debuted a video-sharing feature that comes very, very close to replicating Vine’s functionality. In less than 10 days, Vine shares on Twitter plunged to less than one-third of the mid-June level. But the most astonishing current trend is just how steeply Vine’s download volume is declining. In America, Vine has dropped from the No.3 free iPhone download in mid-June to No.16 on July 7th. Vine was the No.1 iPhone app in America as recently as June 13th. More →
The impact of Instagram’s new video product on Vine was felt almost immediately, but a new report paints a far scarier picture of Vine’s decline now that Instagram is looking to eat its lunch. Using Topsy’s analytics tool, Marketing Land ran a quick analysis of links to Instagram and links to Vine posted on Twitter during the 30-day period ending on June 26th. The results are pretty staggering, and quite disconcerting for the Twitter-owned Vine app. According to Topsy, Vine videos shared on Twitter sat at about 2.5 million on June 19th, the day before Facebook added video-sharing to Instagram. That figure plummeted 40% on June 20th as video rolled out to Instagram users, and it continued declining to just 919,000 on June 26th. Meanwhile, a total of 1.49 million Instagram videos and images were shared on June 26th, according to Topsy’s data.
Interestingly, Vine downloads seem to already have started sliding in several key markets just a few days after Instagram began attacking it directly. Last Thursday, Instagram added a notably Vine-like video recording feature that was met with plenty of interest from users but still put Wall Street to sleep. The popular, Facebook-owned photo-sharing service now offers the ability to shoot and share 15-second video clips, mimicking the 6-second clip-sharing service that Vine pioneered last winter. Some industry observers view the Instagram attack as potentially fatal to Vine, while others see it as a lame copycat move unlikely to hurt Vine’s formidable momentum. According to Onavo, Vine is one of the most successful mobile apps in America in recent history, converting over 10% of American iPhone owners into active Vine users in just half a year. More →
Facebook doesn’t want to let Twitter have all the fun with short videos in the social media market. The Wall Street Journal reports that Facebook on Thursday “is expected to unveil pieces of its own Vine-like video service, under development for months, that would allow users to create and share brief video clips.” Vine, which lets users post short videos on their Twitter feeds, has quickly grown to become a key feature on Twitter and its adoption rate has surged ever since its launch last fall. What’s more, Vine’s rise has coincided with stalled growth for Facebook’s popular Instagram photo-sharing application, so it’s very likely that whatever video features Facebook shows off on Thursday will be integrated into Instagram.
Facebook will reportedly be adding Vine-like, short video clips to its Instagram service later this month. This follows an important cross-over moment — earlier in June, Vine surpassed Instagram in Twitter shares. But perhaps even more worryingly, Vine has become the fastest growing top iOS app in America measured by engagement. According to Onavo Insights, Vine has tripled its monthly engagement to 10.7% of all iPhone owners in just a few months. Instagram remains far ahead with 35.5%, but it’s engagement growth has slowed to a crawl. More →
Twitter on Monday announced the availability of Vine for Android smartphones. Vine is a simple video-sharing app that allows users to record six-second videos with audio and share them with friends on the Vine network and also on Twitter. The app launched back in January for Apple’s iPhone, and Twitter said it would release an Android version at a later point in time. The Android app is now finally available according to a post on Twitter’s blog, and it includes all of the functionality included in the iOS version. Vine for Android can be downloaded for free from the Google Play app store.
Just a few months ago, Vine was mostly dismissed as a painful hipster affectation. A service that revolves around taking 6-second video clips and sharing them with the world does sound like a flash in the pan. But something fascinating happened over the past couple of months: Vine became one of the biggest app market growth stories in recent history. More →
Vine co-founder Dom Hofmann has confirmed to The Verge that the popular video sharing application is coming to Android. Twitter released Vine for the iPhone in January and since then it has become one of the most downloaded applications in Apple’s App Store. Vine allows users to create short video clips with a maximum length of six seconds that can be shared with friends across different social networks. Android users have been asking when, if ever, Vine would be released for their devices and while Hofmann didn’t give a specific date, he said Vine will be coming “soon” to Android devices.