U.S. video game sales slide 23% in August

By on September 9, 2011 at 11:45 PM.

U.S. video game sales slide 23% in August

Sales of video game hardware, software and accessories in the United States continued to slide in August according to new data from NPD Group, again dipping more than 20% compared to the same period last year. Overall industry sales slid 23% to $669.9 million last month from $873.8 million in August 2010. Hardware sales were down 12% from last year to $249.4 million, accessory sales were down just 1% to $134.7 million and software sales plummeted 34% to $264.8 million. “August 2011 sales saw a decline versus August 2010 in all categories except for portable games hardware,” said NPD analyst Anita Frazier in a statement. “In software, the bulk of the decline can be attributed to the shift of the annual Madden release from August to September (8/30 release falls within NPD’s September 2011 reporting period).” Frazier continued, “Even though year to date performance of the new physical portion of the industry is down 5%, more than half of industry sales in this channel are still to be realized in the back four months of the year.  Given the strong release schedule in the coming months, new physical retail sales could still be flat to slightly up once full year sales are tallied.” Microsoft’s Xbox 360 was the best-selling console for the seventh consecutive month in August with 308,000 units sold. NPD’s top-10 list of video game software title sales in the month of August follows below. More →

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NPD: Gaming sales down 26% in July, Xbox 360 top U.S. console for seventh straight month

By on August 12, 2011 at 6:15 PM.

NPD: Gaming sales down 26% in July, Xbox 360 top U.S. console for seventh straight month

U.S. video game industry sales were down 26% in July compared to the same period last year according to new data published by The NPD Group. Hardware sales were down 29% year-over-year to $223 million, video game software sales dipped 17% to $336.2 million and sales of video game accessories were down 8% to $127.8 million. Microsoft’s Xbox 360 was the best-selling console in the U.S. for the seventh consecutive month with unit sales of 277,000, though July marked the first time the Xbox saw a year-on-year decline since December 2009. “There is no getting around the fact that video game sales in the new physical retail channel suffered its lowest month since October 2006,” NPD analyst Anita Frazier said in a statement. “Despite the very rough month, new physical retail sales are down just 4% year-to-date and based on seasonality trends observed over the last 10 years, which have been remarkably stable year-in, year-out, industry sales in this particular channel are poised to land in the flat to -2% range once the total year is completed.” NPD’s top-10 list of video game software title sales in the month of July follows below. More →

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U.S. video game sales slide 10% in June

By on July 15, 2011 at 8:59 AM.

U.S. video game sales slide 10% in June

Sales of video game hardware and software declined 10% in June according to new data reported by industry watcher The NPD Group. Total content sales including home consoles, portable consoles and PC game sales totaled $1.03 billion last month, down 10% from June 2010. Hardware sales declined 9% from $401.7 million in June 2010 to $366.6 million last month, and software sales dropped 12% over the same period to $469.5 million. Video game accessory sales also declined from June of last year, dropping 11% from $177.7 million in 2010 to $158.9 million last month. Game publisher Take 2 Interactive was responsible for the two best-selling games in June, with L.A. Noire occupying the top spot and Duke Nukem Forever coming in at No. 2 despite low ratings from reviewers. Sony’s Infamous 2 was the third best-selling game for the month, while Disney’s Lego Pirates of the Caribbean: The Video Game and Nintendo’s Legend of Zelda: Ocarina of Time 3D rounded out the top-5. Overall hardware, software and accessory sales in the first half declined 2.4% compared to the first half of 2010. A list of The NPD Group’s top-10 software titles for the month of June follow below. More →

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Video game sales elude April showers, grow 20%

By on May 13, 2011 at 7:31 AM.

Video game sales elude April showers, grow 20%

Consumer electronics tracker NPD Group on Thursday released its tallies for the U.S. gaming industry, revealing continued console sales growth and rebounding software sales. Last month, sales of video game software dipped to $735.4 million from $875.3 million in March 2010. While sales shrank sequentially, as they do in April in many industries, gaming software jumped 26% from $398.5 million in April 2010 to $503.2 million last month. Microsoft’s Xbox 360 was the best-selling console in April, having climbed 60% year-over-year to 297,000 units. Sales of Sony’s PlayStation 3 grew 13% to 204,000 units and Nintendo sold 174,000 Wii consoles, a 37% decline compared to April 2010. Mortal Kombat 2011 was the best-selling software title in April, having sold over 1 million units including standard games and special editions. Portal 2, Lego Star Wars III, Call of Duty: Black Ops, and Tiger Woods PGA Tour 12: The Masters rounded out the top five titles. More →

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‘Call of Duty: Black Ops’ grosses record-setting $650 million in five days

By on November 18, 2010 at 11:31 AM.

‘Call of Duty: Black Ops’ grosses record-setting $650 million in five days

Activision announced Thursday that Call of Duty: Black Ops has set a new five-day entertainment industry record, grossing over $650 million globally. Following the first-day record Activision announced last week, the company’s latest smash hit breaks the previous $550 million five-day sales record set last year by Call of Duty title, Modern Warfare 2. “Call of Duty has become the first entertainment property in history to set five-day launch records for two consecutive years across all forms of entertainment,” said Activision Blizzard CEO, Robert Kotick, in a statement.  “The title’s success illustrates the mass appeal of interactive entertainment as millions of consumers are choosing to play Call of Duty: Black Ops at unprecedented levels rather than engage in other forms of media.” Also somewhat predictable were the two Xbox LIVE records set by Black Ops on launch day — the title was played by more than 2.6 million unique players who logged over 5.9 million multiplayer hours — and the  PlayStation 3 launch sales records set at both Amazon.com and GameStop. Hit the break for the full press release, or allow us to summarize it in five words: it was a smash hit. More →

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Video game industry takes 4% hit in October; Xbox outsells Wii and PS3 for fifth straight month

By on November 17, 2010 at 7:50 PM.

Video game industry takes 4% hit in October; Xbox outsells Wii and PS3 for fifth straight month

Ahead of the 2010 holiday season, NPD Group reports that the U.S. gaming industry took a hit in October. While software sales were up 6% and accessory sales were up 18% in the month, console sales tumbled 26% to $280 million. Overall, gaming industry sales were down 4% in October. Despite the industry’s overall hit, however, Microsoft is sitting pretty as its console sales beat Nintendo and Sony for the fifth straight month. In fact, the Xbox 360 was the only console with year-over-year growth in October. Add to that over 1 million Kinect units sold and over 4 million more Kinects expected to move before the end of the year, and you’ve got one happy gaming team over at HQ in Redmond. Hit the jump for NPD’s top-10 game titles by sales volume in the month of October. More →

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