It’s happening. There’s really isn’t much of a question anymore. Cord cutting is on the rise, driven by movie and TV show streaming services like Netflix. What’s more, television networks have been so slow to respond that they’re only just now beginning to roll out online-only subscription options in an effort to win back some of the millions of households that have cancelled their pay TV service.
Now, a new report sheds light on just how bad the situation is getting for TV networks: In an effort to minimize the sting from declining ratings and dwindling viewership, they’re making all the wrong moves and, most likely, making the situation worse. More →