The holy grail of any carrier plan is unlimited data. Especially in today’s day and age where one can reasonably spend hours upon hours streaming HD video, it’s remarkably easy for even the most prudent smartphone user to go over his or her allotted data. Of course, the carriers themselves welcome this because there’s a lot of money to be made with overage charges. As we reported just a few days ago, AT&T and Verizon, in 2016 alone, have already generated upwards of $600 million in revenue on overage charges alone.
Without question, the trend today is moving towards unlimited data, a selling point that Sprint, T-Mobile and AT&T all now get behind, albeit with some qualifications. Nonetheless, the lone outlier with respect to unlimited data remains Verizon.