How much is your privacy worth to the Federal Communications Commission? Not quite as much as it is undoubtedly worth to you. Back in 2014, it was discovered that Verizon Wireless was found to be using a technology called “supercookies” to secretly track customers and then use the data collected to enhance its offering to advertisers. These special cookies tracked every single unencrypted website a user visited on his or her mobile device, and here’s the best part: It was initially impossible to opt out of this invasive tracking technique.
Once uncovered, Verizon took plenty of heat in the press. But like all things on the Internet, people eventually forgot all about it. Now, however, we just got a brief reminder because the FCC just slapped Verizon with a little fine and put in place a few rules for the use of supercookies. More →